Conclusion of the “Nabdhuhum Amaluna” (Their Pulse is Our Hope) Campaign: Premature and Newborn Babies Waiting for a Chance at Life

The Unified Iraqi Medical Society for Relief and Development (UIMS) has officially concluded its humanitarian fundraising campaign, “Nabdhuhum Amaluna 1” (Their Pulse is Our Hope 1). Launched as part of its national initiative, the “National Campaign to Reduce Child Mortality Rates,” the project aimed to support premature and newborn babies while boosting the capabilities of Iraqi healthcare institutions to provide them with specialized medical care.

The campaign was launched in response to the growing need for enhanced support in Neonatal Intensive Care Units (NICUs) across Iraqi hospitals. It stems from the Society’s firm belief that providing specialized medical equipment and supplies is a true investment in saving lives and giving newborn children a better fighting chance at life.

Campaign Achievements and Impact
The campaign garnered remarkable community engagement, successfully raising 6,000,000 Iraqi Dinars through 1,772 individual donations from various Iraqi governorates. The donor base included 893 men and 879 women, reflecting a profound level of social awareness and humanitarian responsibility toward this critical health issue.

The Donation Platform: The Tibara’a (Donation) platform, integrated within the Qi Card application, served as the official umbrella for the campaign. It provided donors with a seamless, secure, and transparent way to contribute, helping bridge the gap between various segments of society and turning the desire to give into a tangible impact for vulnerable infants in urgent need of medical care.

Media & Digital Outreach: The official media and digital platforms of UIMS played a pivotal role in the campaign’s success. Through an integrated media strategy, they highlighted the humanitarian dimension of the project, shedding light on the challenges faced by premature and newborn infants, and emphasizing the critical need for incubators and specialized medical devices during their fragile first stages of life.

Next Steps
The Unified Iraqi Medical Society confirms that the initiative will sustain its momentum and continue under a new phase: “Nabdhuhum Amaluna 2” (Their Pulse is Our Hope 2). > To donate or for more inquiries, please contact the toll-free number: 6773